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关于国际市场营销学和国际化的战略思想的材料都让学生通过一些真实的事例学习。
这个教学法依靠一些公司的真实的事例(best practices 和world class 的概念).
学生在分析过事例后将得出一系列结论给辅导老师看。这些单元包括一百多家企业和市场营销国际化的事例。
下面的图像中可以看到一些例子: |
CASE STUDIES INTERNATIONAL BUSINESS
These case studies are provided to give you practice dealing with some of the
topics that were discussed in all the learning units of international marketing
and strategies. Each case contain a company presentation followed by evaluative
studies. There are questions along the way for you to answer as you progress
through the case.
Also we work with the "Best practices" and "World class" concepts.
We have developed more than 400 cases in English, French, Spanish and
Portuguese. Summary of cases:
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